Don't design

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Written by: Keiichiro Fujisaki

Miyata gets angry. Designers who say "don't design" don't understand the meaning at first.I am a designer. Draft is a design company. But why does this person say "don't design" like a habit?

This book depicts a draft represented by creative director / art director Satoru Miyata. Through the activities of an advertising design company called Draft, he depicts how sensibility develops into advertising, product development, and branding, and talks about the relationship between design and society.


 the publisher DNP Art Communications
Release date 2009/3/1
Book 578